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Ideas People Understand

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Ideas People Understand

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By Merrin Halcross 82 pages

Everyday workplace proposal architecture and decision conversations: audience problem, alternatives, mechanisms, evidence boundaries, value, demonstrations, objections, ethical requests and follow-up. Excludes storytelling formulas, earnings promises and manipulative persuasion.
$29.00 $19.99 Save 31% One-time purchase · PDF ebook
  • Frame a proposal around the audience decision rather than a feature list
  • Separate facts estimates assumptions and desired outcomes
  • Explain value with honest tradeoffs and comparable alternatives
  • Demonstrate the mechanism without overstating proof
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By Merrin Halcross · 82 pages

Ideas People Understand

Build Clear Proposals Show Bounded Evidence and Ask for a Responsible Next Decision

Everyday workplace proposal architecture and decision conversations: audience problem, alternatives, mechanisms, evidence boundaries, value, demonstrations, objections, ethical requests and follow-up. Excludes storytelling formulas, earnings promises and manipulative persuasion.

Inside this ebook

  • Frame a proposal around the audience decision rather than a feature list
  • Separate facts estimates assumptions and desired outcomes
  • Explain value with honest tradeoffs and comparable alternatives
  • Demonstrate the mechanism without overstating proof
  • Handle objections as information and ask for a clear next step
  • Use ten printable tools to prepare and follow through

82 pages. PDF ebook for personal reading. No physical product is shipped.

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$29.00 $19.99 Save 31% Digital PDF ebook

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